Ratchet Up Your Profits with
Home Staging in Tough Times

When I started out there was practically no competition in the marketplace. None. That was great and you would have thought that getting clients was a super easy process. It was not. The reason it was not easy is that the marketplace needed to be educated. There was no "industry" yet. Concepts were new and there was resistance. But times have changed. Whereas before the real estate market mantra was "Location! Location! Location!" now the mantra has been changed "Staged! Staged! Staged!" As agents and brokers and homeowners have been educated about the importance of home staging, they are much more willing to look to the services of a home stager (or to do it themselves), but there is more competition in every sense of the word.

Add to that the slowing economy and you have a recipe for a "perfect storm" - where only the fittest will survive. So to help you survive - and even thrive - I decided to write this guide.

Let me tell you briefly about what type of information you can expect to receive:

• Chapter One deals with changing your mindset from what has worked in the past to what needs to work for you in the present and future. You might think this goes without saying - but it actually needs saying and explanation too. Unless you change your mindset from the standard one to a more creative, "outside the box" kind of mindset, you won't get it and your business might not survive.
  
  
• Chapter Two focuses on some more cutting edge tactics for promoting and marketing your business. I'm going to come at it from a different angle than what I teach in my basic training. You're going to discover some more in-depth strategies that you may not have thought of before and see how you can apply them in a down market - a market in which they thrive even better than an up market.
  
  
• Chapter Three will discuss how you can orchestra projects and deals in a cashless manner so that it doesn't matter if you have any cash or not and it doesn't even matter if your client doesn't have any cash. You'll learn all about this type of business dealing and I'll give you the theory, but then I'll also adapt it for you within our industry. This should challenge you enough to come with some additional ideas and nuances of your own.
  
  
• Chapter Four delves deeper into the cashless and creative thought process, tactics, strategies and mindset that can propel your business to new heights in all sorts of ways - way beyond the norm. You'll discover that you're not even limited to your own business but that you can expand and repeat these same ideas in a multitude of ways. Your profits could literally explode.
  
  
• Chapter Five - This is the practical chapter because it's filled with form after form after form that will help you pull all this together into the kind of cohesive unit that will serve as the base for all your ideas, tactics and strategies. You know, I've taken a lot of seminars in my day and read a lot of books. Many have been very, very good - but they would have been soooooo much better if the authors had included practical forms and steps to serve as a thought-provoking guide and organizational tool. I've done all that for you. Not to worry.
  
  
• Chapter Six is a frank discussion of how to hire some of the most critical vendors you'll probably need for your home staging services. It is included because these businesses are not only sources for cashless deals but because they are excellent sources for you to leverage your business through and with. But if you don't have them lined up and allied to you, you won't be able to take advantage of them to build your business - and help them build their business at the same time.
  
  
• Chapter Seven gives your my closing thoughts and feelings and is a brief motivational piece. You know, when times are tough, we all need to band together to help each other. We need to break down the negative feelings of competition and see that competition and changing times can act as a blessing in disguise. It is a message of hope and a challenge to renewed motivation.
  
  
• Chapter Eight refocuses you on some critical resources I've made available to help you in your business. I'm devoted to my readers and students and I'm not interested in steering you into training or products that you don't need. On the other hand, I would be remiss as your mentor and teacher if I did not at least mention them so you can avail yourself of them if you choose.

There you have it. The book is 210 pages. It is a large format (full size sheets 8.5 x 11) so the reading is easy and the forms are easily reproducible.